Fractional CMO /
Chief Marketing Officer
Mark Toney, Fractional CMO
“Unlock the expertise of a Chief Marketing Officer without the full-time commitment and price.”
What is a Fractional Chief Marketing Officer?
A Fractional Chief Marketing Officer (CMO) from Luce Media functions as the company’s chief marketing executive, devising strategies, overseeing their implementation, and leading the marketing team. They perform the duties of a full-time, senior-level leader but on a part-time schedule.
Is your company in need of a CMO to bring executive expertise to your leadership team and develop your marketing efforts but lacking the hours or budget for a full-time position? Consider hiring a fractional CMO (fCMO). These professionals provide the same expertise and insight as a full-time CMO but on a part-time basis, often at a reduced cost.
Fractional CMOs customize their services to match your needs and resources, allowing you to leverage their leadership and industry expertise within your budget.
Would your business benefit from the expertise and guidance of a marketing executive? Luce Media specializes in fractional CMO services, training, and supporting some of the industry’s top executives. Contact us today to connect with an experienced and knowledgeable Fractional CMO.
“Because the purpose of a business is to create a customer, the business enterprise has two-and only to-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
PETER DRUCKER
Father of business consulting
McNeill, Jeff. *Peter F. Drucker*. 2 June 2011, Wikimedia Commons, https://commons.wikimedia.org/wiki/File:Drucker5789.jpg (https://commons.wikimedia.org/wiki/File:Drucker5789.jpg). CC BY-SA 2.0.
A Fractional CMO Guides Your Marketing Team
A Fractional Chief Marketing Officer (CMO) is a seasoned marketing professional who offers strategic advice and actively engages in executing marketing strategies to achieve comprehensive results, all without the costs associated with a full-time salary. They collaborate with you on a flexible schedule, providing essential leadership to elevate your marketing initiatives.
As your company develops, they may increase their office presence, but effective Fractional CMOs excel in time management. They possess a keen understanding of prioritizing tasks and skillfully train your marketing staff to function both efficiently and autonomously.
Luce Media fractional CMOs provide expert guidance to your marketing team, steering them towards strategic initiatives and enhanced performance with seasoned insight and leadership.
The Role of a Fractional CMO in Your Business
A Fractional CMO from Luce Media fulfills the same functions, tasks, and responsibilities as a full-time marketing executive but is tailored to suit your business’s needs. They contribute significant expertise to your leadership team, enhancing marketing initiatives and steering the marketing staff to propel business growth on a flexible, part-time schedule.
During their dedicated hours, they concentrate on managing your marketing department, offering insights and advice on marketing strategies, and setting up and monitoring key performance indicators (KPIs).
Advantages of Engaging a Fractional CMO for Your Business
The advantages of engaging a fractional CMO for your business are extensive. These professionals are typically equipped to immediately contribute and drive business growth. They often bring a level of flexibility and creativity that surpasses that of full-time equivalents. Additionally, fractional CMOs provide cost-effective expertise, allowing businesses to access top-tier marketing talent without the financial burden of a full-time salary.
Leading your Marketing Department
Exceptional marketing department leaders place great trust in their teams, and this is particularly essential for a Fractional CMO. They will engage with marketing directors to support them in making strategic decisions about team development and promotion, fostering an environment that cultivates internal leadership. They can also identify when its necessary to expand the team and create new positions.
Developing Marketing Strategies
Fractional CMOs must possess a deep and intuitive understanding of marketing strategies, well-versed in industry trends. This expertise allows them to modify, refine, or completely redesign your company’s marketing objectives. They ensure that your teams have the necessary resources to develop and implement marketing campaigns, providing guidance and making adjustments as needed to align with evolving market trends.
Establishing & Tracking KPIs
Key performance indicators (KPIs) are critical as they measure the success of your marketing efforts. A Fractional CMO will establish KPIs to give teams clear goals and milestones, enabling them to track and measure their progress effectively.
What are the advantages?
Control Over Scope
For many businesses, particularly those generating under $30 million annually, a full-time CMO working 40 hours per week is unnecessary. This often leads to the CMO handling tasks below their skill level and pay grade, resulting in inefficient financial outlays for their services. Opting for part-time CMO services allows you to appoint a marketing executive of the desired caliber strictly within the essential scope of CMO responsibilities.
Is A Fractional CMO Right For Your Business?
If your business faces challenges in crafting and executing effective marketing campaigns, engaging a seasoned marketing expert can provide valuable solutions and fresh insights into your strategies. With Fractional CMOs, affordability is less of an issue, as they offer their expertise at rates significantly lower than those of full-time executives.
Here Are Some Typical Challenges That A Fractional CMO Can Address:
Your Business Doesn't Warrant a Full-Time CMO
If your business generates less than $30 million in annual revenue, a full-time CMO might not be necessary. A Fractional CMO can provide the necessary strategic oversight on a flexible basis, helping to boost your company’s profitability and expand its customer base.
Requirement for a Robust Marketing Strategy
Luce Media’s Fractional CMOs excel in taking charge of your marketing, creating a robust Strategic Marketing plan, and steering it toward sustained success. Given their limited time involvement, they are adept at evaluating existing strategies, identifying problems, and crafting targeted solutions. Instead of starting from scratch, they often enhance and expand upon existing strategies to optimize time and resources.
For some businesses, the goal may not be national recognition but rather serving a local clientele. In such cases, a Fractional CMO offers the necessary marketing leadership at a cost aligned with your business objectives.
Address Larger Challenges: Schedule a Discovery Call with Luce Media
Are you looking to enhance your revenue and growth potential and develop robust, lasting marketing strategies? Schedule a discovery call with the CEO of Luce Media today to explore how we can help.
Let's Work Together
Half Day Consult
With a couple of weeks of prep via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
Fractional Chief Marketing Officer
You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.
Ongoing Advisor
With check ins every other week, your team will stay on track and campaigns will continually improve.
Pricing
Engaged
Growth Tier
$10,000 Monthly
- Fractional Chief Marketing Officer for Your Business - 10 hours per week
- Immediate Analysis of Current Marketing Efforts Within 7 Days
- Deploys a Marketing Framework to Build Written Strategic Marketing Plan
- Strategic Marketing Plan and Map Delivered After Initial 30 Days
- Quarterly Strategic Planning calls, Sprint Planing and Review Calls Weekly
- Hire, Train, Evaluate and Fire Vendors, Employees & Contractors
- Direct Phone Support As Needed
- Priority Email Support
Half Day Consultative
Strategy Session
$3,900
- 4-Hour Strategy Session for Your Team to Focus Your Marketing Strategy. Highly Customized
- 7-day Preparatory Period via Email to Gather Information
- Advanced Marketing Audit
- Deliverables: Marketing Punch List, Marketing Blindspots, Recommended Marketing Campaigns for next 1-6 Months
- 30 Day Priority Email Support
Fractional CMO
Advisor
$3,500
- A Fractional CMO Leading Your Team as a Strategic Advisor
- Available After at Least One 90 Day Engagement or Half-Day Consultative Strategy Session
- Quarterly Planning Calls, Bi-Monthly Sprint Planning Calls
- Unlimited Email Correspondence
- Grow Long-term with the Least Financial Risk
- Investment Starting at $3500/Month
- 6-Month Minimum Commitment