Fractional CMO /
Chief Marketing Officer
Mark Toney, Fractional CMO
For $5M–$75M B2B companies stuck in stalled growth and burned by agencies, get a strategic fCMO who builds the 12–18 month roadmap and owns execution.
I turn chaos into a scalable growth system
What is a Fractional Chief Marketing Officer?
A Fractional Chief Marketing Officer (CMO) from Luce Media knows that marketing fails because it starts without a strategy. We don’t just provide tactical “help”; we step in to own your growth architecture – replacing random activity with a predictable, executive-level strategy and systems that finally drives real value, growth and ROI.
Is Your Growth a Predictable Function—or a Constant Question Mark?
Most $5M–$75M+ B2B companies don’t have a lead generation problem; they have a leadership and ownership problem.
If you are a founder or owner who feels like your growth has stalled despite having a proven offering, you are likely stuck in a cycle of “random acts of marketing.”
The Hidden Cost of Tactical Fragmentation
Marketing often feels like a “black box” because it has been treated as a series of disconnected tactics—SEO here, a website refresh there, or social media “because we should”. When you delegate marketing downward to junior teams or tactical vendors, you create a leadership gap where no one is responsible for the high-level growth strategy.
The result? Motion without momentum. You spend the day putting out fires and making reactive decisions, while marketing remains a constant, unresolved problem sitting in the background.
Strategy Before Tactics: A New System for Growth
You don’t need more “hacks” or another single-channel agency. You need a strategic partner who can design and execute a multi-channel growth system built for long-term enterprise value.
A Fractional CMO doesn’t just “add more hands”; they provide the executive-level function required to turn marketing into a predictable, manageable business process. We move your leadership team through a clear transformation journey:
Recognition: Accepting that growth requires senior leadership and a change in approach, not just more activity.
Trust Transfer: Gaining confidence in an experienced leader who understands your business constraints and can own the solution.
Strategic Alignment: Unifying your team around a documented, sequenced plan that replaces guesswork with clarity.
Move from Chaos to Marketing Certainty
If you are tired of being the growth bottleneck and ready to reclaim your mental bandwidth, it is time to stop guessing. We help CEOs replace marketing chaos with clear strategy and senior leadership.
From 50% Capacity to Industry Leader: How a 38-Year-Old Manufacturer Built a Predictable Growth Engine from Zero Marketing.
When this manufacturing firm brought me in as their Fractional CMO, they were stuck at 50% capacity in a declining market, relying solely on referrals. They had never run a formal campaign and were quietly eroding while competitors shut down.Instead of chasing quick fixes, we committed to a 12–18 month written strategic roadmap. While eight direct competitors folded, Goelzer doubled its client base and reclaimed its position as an industry leader within a year.The Lesson: Growth isn’t about having a “perfect” market; it’s about replacing random acts of marketing with strategic ownership. This proves that a documented system can turn a “constant question mark” into a predictable growth engine. Your company is not an experiment—it is the next application of a proven playbook.
“Because the purpose of a business is to create a customer, the business enterprise has two-and only to-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
PETER DRUCKER
Father of business consulting
A Fractional CMO Guides Your Marketing Team
A Fractional Chief Marketing Officer (CMO) is a seasoned marketing professional who offers strategic advice and actively engages in executing marketing strategies to achieve comprehensive results, all without the costs associated with a full-time salary. They collaborate with you on a flexible schedule, providing essential leadership to elevate your marketing initiatives.
As your company develops, they may increase their office presence, but effective Fractional CMOs excel in time management. They possess a keen understanding of prioritizing tasks and skillfully train your marketing staff to function both efficiently and autonomously.
Luce Media fractional CMOs provide expert guidance to your marketing team, steering them towards strategic initiatives and enhanced performance with seasoned insight and leadership.
The Role of a Fractional CMO in Your Business
A Fractional CMO from Luce Media fulfills the same functions, tasks, and responsibilities as a full-time marketing executive but is tailored to suit your business’s needs. They contribute significant expertise to your leadership team, enhancing marketing initiatives and steering the marketing staff to propel business growth on a flexible, part-time schedule.
During their dedicated hours, they concentrate on managing your marketing department, offering insights and advice on marketing strategies, and setting up and monitoring key performance indicators (KPIs).
Advantages of Engaging a Fractional CMO for Your Business
The advantages of engaging a fractional CMO for your business are extensive. These professionals are typically equipped to immediately contribute and drive business growth. They often bring a level of flexibility and creativity that surpasses that of full-time equivalents. Additionally, fractional CMOs provide cost-effective expertise, allowing businesses to access top-tier marketing talent without the financial burden of a full-time salary.
Leading your Marketing Department
Exceptional marketing department leaders place great trust in their teams, and this is particularly essential for a Fractional CMO. They will engage with marketing directors to support them in making strategic decisions about team development and promotion, fostering an environment that cultivates internal leadership. They can also identify when its necessary to expand the team and create new positions.
Developing Marketing Strategies
Fractional CMOs must possess a deep and intuitive understanding of marketing strategies, well-versed in industry trends. This expertise allows them to modify, refine, or completely redesign your company’s marketing objectives. They ensure that your teams have the necessary resources to develop and implement marketing campaigns, providing guidance and making adjustments as needed to align with evolving market trends.
Establishing & Tracking KPIs
Key performance indicators (KPIs) are critical as they measure the success of your marketing efforts. A Fractional CMO will establish KPIs to give teams clear goals and milestones, enabling them to track and measure their progress effectively.
What are the advantages?
Control Over Scope
For many businesses, particularly those generating under $30 million annually, a full-time CMO working 40 hours per week is unnecessary. This often leads to the CMO handling tasks below their skill level and pay grade, resulting in inefficient financial outlays for their services. Opting for part-time CMO services allows you to appoint a marketing executive of the desired caliber strictly within the essential scope of CMO responsibilities.
Is A Fractional CMO Right For Your Business?
If your business faces challenges in crafting and executing effective marketing campaigns, engaging a seasoned marketing expert can provide valuable solutions and fresh insights into your strategies. With Fractional CMOs, affordability is less of an issue, as they offer their expertise at rates significantly lower than those of full-time executives.
Here Are Some Typical Challenges That A Fractional CMO Can Address:
Your Business Doesn't Warrant a Full-Time CMO
If your business generates less than $30 million in annual revenue, a full-time CMO might not be necessary. A Fractional CMO can provide the necessary strategic oversight on a flexible basis, helping to boost your company’s profitability and expand its customer base.
Requirement for a Robust Marketing Strategy
Luce Media’s Fractional CMOs excel in taking charge of your marketing, creating a robust Strategic Marketing plan, and steering it toward sustained success. Given their limited time involvement, they are adept at evaluating existing strategies, identifying problems, and crafting targeted solutions. Instead of starting from scratch, they often enhance and expand upon existing strategies to optimize time and resources.
For some businesses, the goal may not be national recognition but rather serving a local clientele. In such cases, a Fractional CMO offers the necessary marketing leadership at a cost aligned with your business objectives.
Address Larger Challenges: Schedule a Discovery Call with Luce Media
Are you looking to enhance your revenue and growth potential and develop robust, lasting marketing strategies? Schedule a discovery call with the CEO of Luce Media today to explore how we can help.
Let's Work Together
Half Day Consult
With a couple of weeks of prep via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
Fractional Chief Marketing Officer
You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.
Ongoing Advisor
With check ins every other week, your team will stay on track and campaigns will continually improve.
Pricing
Engaged
Growth Tier
$10,000 Monthly
- Fractional Chief Marketing Officer for Your Business - 10 hours per week
- Immediate Analysis of Current Marketing Efforts Within 7 Days
- Deploys a Marketing Framework to Build Written Strategic Marketing Plan
- Strategic Marketing Plan and Map Delivered After Initial 30 Days
- Quarterly Strategic Planning calls, Sprint Planing and Review Calls Weekly
- Hire, Train, Evaluate and Fire Vendors, Employees & Contractors
- Direct Phone Support As Needed
- Priority Email Support
Half Day Consultative
Strategy Session
$3,900
- 4-Hour Strategy Session for Your Team to Focus Your Marketing Strategy. Highly Customized
- 7-day Preparatory Period via Email to Gather Information
- Advanced Marketing Audit
- Deliverables: Marketing Punch List, Marketing Blindspots, Recommended Marketing Campaigns for next 1-6 Months
- 30 Day Priority Email Support
Fractional CMO
Advisor
$3,500
- A Fractional CMO Leading Your Team as a Strategic Advisor
- Available After at Least One 90 Day Engagement or Half-Day Consultative Strategy Session
- Quarterly Planning Calls, Bi-Monthly Sprint Planning Calls
- Unlimited Email Correspondence
- Grow Long-term with the Least Financial Risk
- Investment Starting at $3500/Month
- 6-Month Minimum Commitment